The Customer
Euro Garages (EG Group) was founded in 2001 by brothers Mohsin and Zuber Issa with the acquisition of a single petrol filling station in Bury, Greater Manchester. Since then, EG Group has established itself as one of the UK’s fastest growing and most recognisable forecourt operators, with an expanding portfolio of around 4500 sites across the UK, mainland Europe, the USA and Australia.
The Challenge
With over 170 recent acquisitions, EG Group’s UK estate had grown to over 400 convenience and fuel (C&F) sites. Their existing Head Office solution simply did not give them the control and visibility at store or supplier level to enable them to make intelligent business decisions.
Taiyab Sufi, Retail System Lead, EG Group said, “Trying to update and gather information from and to many different sources and make intelligent business decisions is difficult to govern. By the time you process and then gather data you are past the point of influencing store activity.”
A system that managed the whole process from supplier warehouse to store customer, giving EG Group the business intelligence they wanted, was a key driver in looking for a new system.
In 2019 EG Group commissioned TLM Technologies, as a trusted supplier, to deploy evoHeadOffice across their entire UK estate.
Mohsin Issa, Founder and co-CEO EG Group expressed, “We have an established strategic partnership with TLM as a technology solutions provider. Over the years, they have actively supported our business growth in the UK and have continually invested in store technology platforms to allow us to extend our existing capability.”
The Solution
Over the next year EG Group and TLM continued to build an excellent working relationship resulting in TLM converting up to 60 EG sites a month to evoHeadOffice, allowing them to use one source of data.
Taiyab Sufi, “the tangible business benefits from installing evoHeadOffice were obvious – we saw an immediate lift in margins due to the central control we had over aspects such as pricing, purchasing and stock management, allowing us to operate our business more efficiently and profitably.”
During the global pandemic supply chains were disrupted and retailers had to source products from different suppliers or introduce new product ranges, such as hand sanitizers and masks, very quickly. Having a class-leading Head Office system was crucial in maintaining stock levels and customer experience.
Mohsin Issa,
“Previously, having the ability to centrally oversee and manage supplier, product and sales data simultaneously across all our stores, would have been a laborious endeavour. By implementing evoHeadOffice we are able to make savings, improve product margins, better able to manage staffing resource and the end customer benefits too, from standardised pricing and well stocked stores”
As well as being able to control stores from a single system all sales and financial data flows up from store level to evoHeadOffice – enabling EG Group to have visibility of business performance at a company, area and store level. The reporting package allows EG Group to analysis the data from across their network with exports available into EG Groups other financial and business intelligence systems.
Mohsin Issa,
“Having visibility across our estate on aspects such as store wastage enables us to monitor and target high wastage points. Again, this drives operating efficiency and enables intelligent decisions.”
TLM and EG Group celebrated the completion of the project in July 2020.
Taiyab Sufi,
“The TLM team were synchronised to our end goals. The project managers have been pivotal to the successful completion through their understanding of our requirements, delivery and support. Their technical knowledge of the products was a great advantage.”
“Going forward there is a huge appetite for growing our business intelligence using other TLM products in the evolution range such as evoPOS and beyond that, evoBackOffice.”
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